Our Story

Who are we?

In a world that questions and challenges the definition of modesty and its presence in fashion, HAYA ATASSI is more than just a fashion brand. It is a message through fashion, a statement that recognizes all women, speaks to them, and strives to boost their confidence and highlight their presence in society. Modesty is confidence. And this is what we stand for. It is for every woman who chose to say “This is who I am”. The brand’s vision is to follow the manifesto of designing blazers as a timeless staple in every woman’s wardrobe by tracing back its historical revolutionary introduction into fashion in time.

Who is our founder?

Our founder and designer is Haya Atassi, a Syrian who was blessed to spend her life in four beautiful cities: Riyadh, Homs, Istanbul and finally settling in Beirut. Haya studied political studies and international relations and spent long years working in advocacy for refugees' rights. Yet years later, she discovered that art and design is one of the many ways to raise awareness about important issues, particularly women-related. Thus, she studied fashion design and fashion business and worked meticulously for two years to set the foundations of this brand.

Haya is a mother, and through this brand, she strives to tell her story, the challenges she faced and lessons she learned. Haya created this brand as a manifestation of her story, and she is working hard to inspire other women to never give up on their dreams, never give in to society and be true to themselves.

What are our values?

Authenticity: We ensure that our values and actions align.

Empowerment: We strive to empower women to achieve their fullest potential.

Respect and inclusivity: We value inclusion and dignity by accepting diverse perspectives, practicing empathy, and challenging biases.

Meticulousness: We prioritize attention to details with excellence and perfection.

Giving back: We firmly believe in the power of giving through charity and knowledge.